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The Art Of Selling Art (2nd Edition)
By Zella Jackson
The revised and enlarged edition of The Art Of Selling Art teaches
you • the Key Strategies of Selling Fine Art • How to Read and
Effectively Dea l
with Client Personality Types • Specific Selling Strategies •
and the Language of Fine Art Retailing. The author, Zella Jackson, is
a Fine Art Business Development Consultant. She teaches sales techniques
to gallery personnel in both public and private seminars. Her methods
have enabled them to achieve sales increases of 30% to 200% within 6 to
24 months. The substance of her $495 seminar is contained in this book.
$49.95 + $3.00 S&H
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The Art Of Creating Collectors
By Zella Jackson
Gallery personnel often use the term collector less precisely than it
is used in this book. Clients are not collectors, under Zella Jackson's
definition, unless they leave your gallery with both an acquisition and
their desire for art unfulfilled. This practical manual will assist you
in creating collectors and in making these collectors your collectors.
 Zella's
new book takes you step by step from establishing yourself as an expert
to creating private and corporate collectors.
$49.95 + $3.00 S&H
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The Gallery Management Manual
By Zella Jackson
In The Gallery Management Manual Zella Jackson teaches you management
as it relates to successful sales programs. Zella stresses that successful
sales management in a gallery setting involves the administration of three
essential elements — Personnel, Planning and Persistence. They are
the keys to  increased
sales and profits. Planning, Personnel and Persistence are factors applicable
to private dealers, small galleries, and multilocation dealers. Complete
with sample forms and scripts, this manual is an essential reference work
for gallery directors and sales managers.
$49.95 + $3.00 S&H
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The Fine Art Business Video Academy - VHS, 4-vol.
Set, 7 hrs.
By Zella Jackson
Proven sales methods and strategies from Zella's highly acclaimed
in-house program are condensed into this video-training set. The
included 115-page interactive workbook allows busy gallery directors
and trainers to efficiently train any number of new and seasoned
art sales consultants.
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Parts 1&3 "The Art of Selling Art"
- Examine showroom and direct selling strategies.
- Learn innovative follow-up methods that work.
- Develop a strong art sales presentation.
- How to create collectors.
- Develop skills to sell art to businesses.
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Part 3 "Build Passion with Romance"
- Learn key terms and reproduction processes.
- Review contemporary art movements and styles.
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Part 4 "the Art of Selling Framing"
- Learn to frame for balance, aesthetics, and preservation.
- Increase your bottom-line with greater gross reciepts.
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Novasearch Consultants 29643 Horseshow Drive Coarsegold, CA 93614
Phone: (559) 642-6181/ Fax: (559) 658-2043
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$199.00 + $8.00 S&H
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The Art of Being an Entrepreneurial Woman
By Zella Jackson
 The first
book to finally define a new philosophical paradigm for today's successful
women, which enables them to more effectively create and maintain their
desired level of independence, wealth, and power.
$19.95 + $3.00 S&H
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The Art of Displaying Art
By Lawrence B. Smith
Gallery and museum staff are aware that exhibitions can be materially
diminished by the failure to acknowledge that there  is
an art to displaying art. The Art of Displaying Art takes the mystery
out of successful exhibition design. It is an essential guide for gallery
and museum personnel. Private collectors who own oils, graphics, drawings,
and photographs will find this volume a valuable handbook for hanging
art in their homes and offices. Professor Lawrence B. Smith, the author,
taught display and exhibit design at the Fashion Institute of Technology,
one of the few institutions of higher learning with a program in gallery
and museum management. His book covers arranging the wall • using
a model of the space • conservation concerns • handling the
work • hanging hardware • lighting • labels • captions
• cases, vitrines and cabinets • and adapting alternative exhibition
spaces. It is complete with illustrations, sources, a bibliography, and
an index.
$29.95 + $3.00 S&H
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Successful Fine Art Marketing
By Marcia Layton
Is a guide for both artists and gallery personnel. Artists and dealers
often fall into the trap of believing that all that is required to sell
fine art is the mounting of  an
exhibition. But the field of dreams theory, "Exhibit it and it will
sell." doesn't work! Many artists and dealers have not been taught
how to focus their energy and limited resources in developing successful
marketing plans. Marketing and sales are words which are often used interchangeably
but have dramatically different meanings. Marketing consists of the steps
that lead up to and results in sales. Well planned and executed marketing
leads to multiple opportunities to make sales. The author, Marcia Layton,
a marketing specialist, has brought together all of the ingredients of
art marketing, including positioning, pricing, distribution, and promotion.
Replete with specific examples, this guide assists artists and gallery
personnel to develop a specific plan which will lead to increased sales
and success. Successful Fine Art Marketing is not a generalized
marketing manual - it is focused on art, artists, and galleries.
$39.95 + $3.00 S&H
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