As a recognized expert, she has been a featured speaker at major Art Expositions and Art Dealer Conventions each a Art Expo New York held at the Jacob Javits Center in Manhattan; the Museum Expressions and Tendence Shows held at the Messe in Frankfurt, Germany; IMAGE '98 held at the RAI in Amsterdam, Netherlands, as well as the biannual Mill Pond Press Dealer Convention held in Sarasota, Florida. Art Expo New York annually attracts over 50,000 visitors each year and is considered the largest of its kind in the world today.

Also, art trade journals such as "Decor Magazine, Art Connoisseur Magazine, Art Business News, and Art Trends Magazine has published her articles on such topics as "Creating Advertising That Works", "The Art of selling Art", and Art Buying Trends. In addition, she has been featured on nationally syndicated radio talk show like CNN's Radio Affiliate (syndicated in over 300 cities nationwide) to talk about "The Art of Collecting Art".

She also writes a regular "Art of Selling Art" feature column for internationally distributed Art Expression Magazine.

Some of Ms. Jackson's Client organizations include: Pacific Fine Art Festival, Mill Pond Press, Kahn Galleries, Sierra Galleries, Images International Zantman Art Galleries, and Merrill Chase Galleries. These firms span the continent from Carmel to New York, as well as the many resort towns in the Hawaiian Islands. Innovative training methods, creative marketing strategies, effective sales staff development techniques are used to obtain results while achieving profitability objectives and improving overall morale.

Ms. Jackson has a BS degree in Mechanical Engineering and an MBA in Operations Management from Michigan State University. Formerly, IBM's General Products Division Systems Operations Manager and a Marketing Specialist for Dow Chemical Company.

Selected in 1992 as a Who's Who Among Rising Young Americans. Was also awarded the State of Hawaii Career Woman of the Year Award in 1982.

Zella Jackson, BSME, MBA, is a Fine Art Business Development Consultant. She has orchestrated sales increases of 30% to 200% within 6 to 24 months for her client organizations. Innovative training methods, creative-marketing strategies, effective sales staff development techniques, and insightful management development methods are used to obtain results while achieving profitability objectives and improving overall morale.

She is widely recognized and sought after by Retailers, Artists, and Publishers of Fine Art. In fact, the phenomenal success of her clients coupled with increased demands on her time, have prompted her to make this technology widely available in this highly condensed training program form.

She is the author of four books, co-author of a fifth, and has had published articles and been featured in Art Expressions, Art World, News, Art Trends and more. As a Nationally known author, lecturer and guest speaker featured in educational films and publications, she is called as an expert witness in court cases regarding contemporary fine art valuation. She wrote "The Art of Selling Art", first released in 1988. The 1994 revised edition was released in the fall of that year along with her companion books, "The Art of Creating Collectors and " The Gallery Management Manual".

In addition, she is the principal researcher and co-author of a coffee table book entitled, "The Art of Being an Entrepreneurial Woman" was first released in September 1997 and was awarded the prestigious Bronze Medal 2000 from the Writer's International Network in July, 2000.